Karin is a proven creative leader and branding expert with 19 years of experience.
She currently leads the in-house design team at the Metropolitan Opera. As Design Director, Karin oversees and creates the concepts and designs of materials across all media to promote 20+ operas every season. She created an in-house agency, the Metropolitan Opera Studio, and implemented a digital project management system.
During her ten year tenure at The O Group, she was promoted from Senior Art Director to Design Director and lead the design and execution of digital and print collateral. Karin worked closely with the EVP Creative and Director of Strategy on positioning, naming and big picture thinking. She was responsible for on-set art direction of still, model and video shoots. In addition, she recruited and hired both full-time and freelance designers.
Karin is President of the Penn State Graphic Design Alumni Group. She and the board connect students to alumni and are working to raise the profile of the Graphic Design program. In 2018 she was recognized with the Arts and Architecture Alumni Award by the university.
Prior to joining The O Group, Karin worked at a variety of agencies including Art Director at DMA United, Freelance Designer at Carbone Smolan and Designer at Design Machine. She was also part of the founding team at BigShot Magazine and created the branding and publication look and feel. Karin received her BS from Penn State University.
Her work has been recognized by The Dieline, Rebrand Showcase, Creative Quarterly and Graphis. She was also named a Young Gun by The Art Directors Club of New York.